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Designer
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Brand · Motion · Sound · AI
25+ years across agencies & direct clients
Belgium — open to work

See the work
01

Projects /
Disciplines

Six entry points
Gen.AI at the center
Brand Identity
Logos · Brand systems · Guidelines
Brand IdentityOpen →
#01
Actito · PMP · GPAI · Wild · Jumat
Digital Activation
Digital campaigns · Launches · Ads
Digital ActivationOpen →
#02
Kia · PlugMobile · Leonidas · Rustique
Web Design
Sites · Apps · Interfaces
Web DesignOpen →
#03
Avieta · Oh-Chef · Biercee · PMP
Generative AI
Cross-discipline · 2023 →
Generative AIOpen →
#07
Black Sand Island · FisherMan · AI Various
Events and more
Events · Activations · Staging
Events and moreOpen →
#06
Electronic Festival · Brewers of Europe
Creative Concept
Concept · Campaigns · Ideation
Creative ConceptOpen →
#05
BMW · Jupiler · Mazda · Croix-Rouge
02

Featured /
Cases

Three things I’m proud of
Click to expand
№ 01 Hubb
· AI· Three.js· Sound· Direction
№ 02 When Sound Inspires Forms
· WebGL· Sound· Generative
№ 03 Black Sand Island
· AI· Film· Compositing
Hubb AI Avatar
№ 01 Interactive AI avatar
Description
Interactive AI avatar
Role · Year
Concept · Direction · Design · Sound
2025
Flow / AI
  1. 01Three.js avatar, real-time camera, AI character
  2. 02Gemini LLM — custom system prompt, auto language detection
  3. 03Voice input → Ableton sound design → Cartesia synthesis
  4. 04Email-brief intake via conversational interface
0+
Years across agencies & direct clients
00
Disciplines — design, motion, sound, AI
0+
Brand worlds shipped — KIA, Pfizer, Brewers of Europe
00
Practice — exploring generative AI in production
03

A sharp eye, in motion, and heard.

Web2001 →
Digital & Print2001 →
Motion design2010 →
Sound design2018 →
Generative AI2023 →
Direction2010 →

Over 25 years, I’ve built lasting brand worlds across agencies and direct clients. Long collaborations, because I invest in the bigger vision — not just the next deliverable.

What stays constant: rigorous attention to detail, and the belief that a brand identity should be seen, felt in motion, and heard.

Based in Belgium. Open to freelance, long-term partnerships, or a senior creative role inside a team that believes details matter.